Norwich Physiotherapy Adelaide Street

Physiotherapy on Adelaide Street, Norwich

Call: 0800 989 0031


Visit: Pure Physiotherapy, 34 Adelaide Street, Norwich, Norfolk, NR2 4JD

Opening hours:

8am-8pm, Monday-Friday

8am-12pm, Saturday

Check availability and book online now!

Your Physiotherapy Clinic in Norwich

At Adelaide Street clinic in Norwich, we provide personalised musculoskeletal physiotherapy services by a team of highly qualified physiotherapists with over 100 years of combined experience!

Every patient receives a thorough and comprehensive assessment, with subsequent provision of appropriate interventions including:

  • expert advice
  • rehabilitation
  • massage
  • acupuncture
  • joint mobilisations
  • exercise prescription.

Physiotherapists provide you with expert management of a wide range of conditions, including (but not limited to):

  • sciatica
  • neck, back and joint pain
  • sports injuries
  • post-operative rehabilitation
  • running related injuries
  • knee and foot pain
  • ongoing musculoskeletal conditions
  • and much more!
Check availability and book online now!

What to expect at your appointment

Welcome to Adelaide Street Physiotherapy! Before your appointment, it might be sensible to put on some clothing that makes it easier for our physiotherapist to assess you (e.g. some shorts if it’s your knee or ankle!). If you’re driving, please park up in one of the spaces on-site – there’s plenty of room.

Let yourself in the front door, we have wheelchair access if needed. One of our reception team is likely to greet you and will invite you to take a seat in our cosy waiting area. If reception is unattended, simply grab a chair; your Physiotherapist knows you are here and will be with you shortly.

During your appointment, you can expect to receive a comprehensive, thorough assessment of your problem. We listen actively to your concerns and work collaboratively with you to make a plan for how to move forward. Your bespoke management plan could include; expert advice, exercise programme prescription, massage, acupuncture, joint mobilisations and much, much more!

Fundamentally, our main aim is to guide you through overcoming your injury and/or pain and getting you back to the things that you love doing – whether that be scooping your grandchild up to give them a hug or completing that Iron Man event later in the year! Whatever your goal, Adelaide Street Physiotherapy is here to help.

How much does an appointment cost?

Initial assessments will cost £45, and follow-up sessions will be charged at £40

What does a Physiotherapy session include?

Our expert Physiotherapists will ask a series of succinct yet detailed questions in order to gain a complete understanding of your condition. The physiotherapist will then conduct a thorough physical assessment of any relevant anatomical structures that may be contributing to your condition.

This allows the physiotherapist to accurately diagnose and manage your issue. Once a diagnosis has been reached, you will be provided with appropriate, expert advice plus a bespoke exercise programme.

Depending on the specific condition the physiotherapist may also choose to use massage, joint mobilisations or manipulations, acupuncture or therapeutic taping to promote tissue wellness and ultimately facilitate the complete resolution of your condition.

Do you offer private massage?

Yes! Our Physiotherapists offer a wide range of manual treatment modalities – including massage, acupuncture, joint mobilisations and manipulations.

If you prefer a specific type of treatment and wish to receive this during your session – please state this explicitly at the time of booking; we will happily find a clinician who is able to meet your needs.

How long will it take to get better?

If our Physios had a penny for every time they were asked this question…

Unfortunately, there is no definitive answer or algorithm for this. Every condition or injury, soft tissue, joint, ligament, muscle and person(!) has its own unique timeframe to feeling ‘better’.

Our best advice is to seek expert support; have the area comprehensively assessed, speak to an experienced clinician and discuss your goals – we can guarantee you, you’ll get back to your goals quicker with a physiotherapist on your team than without.

What exercise should I be doing?

Exercise therapy or rehabilitation is the cornerstone treatment modality for our Physiotherapists at Adelaide Street. Movement is the best medicine!

Every patient who attends an appointment with one of our expert staff can expect to receive a comprehensive, tailored exercise programme. These exercises will be bespoke and specific to your needs; from a shoulder injury you picked up playing tennis to that back pain that’s been grumbling in the background for months… your exercises will be unique and specific to you and your goals.

What if Physiotherapy doesn't fix my problem?

Our Physiotherapists are experts in their field. They have a wealth of musculoskeletal knowledge, so they’re competent in identifying when a condition may need surgical or specialist care.

Each of our Physios are very well connected with local private and NHS specialists and will appropriately and promptly refer patients into these pathways should they need investigations or an orthopaedic opinion.

How long are the appointments?

Physiotherapy appointments are between 20-60 minutes depending on the appointment type; the admin team can confirm this at the time of booking.

How long will I have to wait for a physiotherapy appointment?

We aim to accommodate patients as soon as possible, however, popular times can book up quickly. If you are flexible on timings, we can often find an appointment within a few days. Take a look at our online bookings for live availability.

Check availability at this clinic and book online instantly

Directions to Sandy Hill Clinic

Directions from main local transport links: You can disembark  Bus (21(A), 23(A), 24(A)) at the ‘Adelaide Street’ stop on Dereham Road coming in or out of the City and walk along Adelaide Street.  

Alternatively, you can get a taxi directly to the clinic.  

Directions for locals: We’re located 1 block off Dereham Road opposite Harry’s Soul Station on the corner where Adelaide Street meets West End Street. PLEASE NOTE – we are NOT at the Adelaide Street Health Centre.  


Meet the team

Jake Yeowell 

Senior MSK Physiotherapist and East Anglia Clinics Lead

Specialisms: Sports injury rehabilitation, strength & conditioning, foot & ankle conditions, health & wellbeing promotion, manual therapy 

BSc Physiotherapy, MSc Physiotherapy, BSc (Hons) Sports therapy, Level 3 Personal Trainer.

Jake has 13 years of Musculoskeletal experience dating back to Undergraduate Sports Therapy degree, which was dedicated to sports injury assessment, diagnosis and management. This was a highly specialised degree with expert training and included a year in placement in which Jake worked with the Brumbies Super Rugby team in Canberra, Australia as an Intern.  He also worked with the Wallabies National Team and Saracens during his degree.  

Jake then ran his own Sports Therapy clinic for several years offering private appointments to treat general and sporting injuries. In particular, he worked with several clients who had undergone major surgery including ACL reconstruction, Rotator cuff reconstruction and shoulder Latarjet surgery in which all returned to baseline function/level of performance successfully.  

Following this, Jake then went on to commence his postgraduate studies with an MSc in Physiotherapy at the UEA which comprised of placements in MSK outpatients, amputee rehabilitation, community neuro and intensive care. He successfully completed his MSc with distinction in 2019 and was employed fresh from graduation and has remained with Pure since. Jake has seen the evolution of Pure from a team of 30 to now over 400 staff members whilst developing professionally and personally. He now operates as the Senior Physiotherapist at the Adelaide Street clinic alongside being the Regional Clinics Lead and working in an FCP capacity across 2 GP surgeries. He will also soon be working in our Sports Clinic as a rehabilitation specialist with a special interest in golf, contact sports and foot & ankle injuries.  

Jade Guglielmi

MSK Physiotherapist  

Specialisms: Lower back pain, Chronic pain, Health and Wellbeing, Manual therapy, Acupuncture 

BSc (hons) Physiotherapy, Level 3 Personal Trainer, Mental Health and Exercise Coach, Massage and Sports Massage Therapist, Acupuncture Qualified

Charlie Grisley

MSK Physiotherapist  

Specialisms: Cricket, Manual Therapy, Activity and exercise promotion.  

Bsc (hons) Physiotherapy.

Charlie graduated from Teesside University with a first-class degree in physiotherapy. In this time, he completed placements in MSK outpatients, trauma, neurological outpatients and stroke rehabilitation. All of which provided him invaluable experience in treating a wide range of presenting conditions and developed him as a person.  

Charlie returned to Norwich after the completion of his degree and began working as an MSK Physiotherapist, before joining Pure in December 2022. Charlie works in both our MSK clinics as well as primary care and enjoys promoting a healthy and active lifestyle as well as recovery from both sporting and non-sporting injuries.  

In his spare time Charlie enjoys playing sports, particularly cricket, where he plays for Horsford Cricket Club. Charlie spent 6 months in Victoria, Australia prior to commencing his degree playing cricket and travelling both Australia and New Zealand. Charlie also enjoys football and is a Middlesbrough fan. Having played sports since a young age and keeping active is what led Charlie to go into the profession today.  

Sam Hale

MSK Physiotherapist  

Specialisms: Football, Acupuncture

Bsc (hons) Physiotherapy, Acupuncture qualified

Sam graduated from UEA, including placements in both neuro inpatients and outpatients, alongside orthopaedics and MSK primary care. Sam now currently works in both private clinics and primary care. He has a strong passion for helping recover from everyday injuries, sports injuries and chronic pain.

He is an avid football fan (Liverpool specifically), which first sparked his interest in physiotherapy, and he still plays at low level for fun most weekends. Sam also has a strong passion for the gym, he strength trains 5 times a week and loves to focus on keeping his body strong and healthy, which allows Sam to help others do the same in a non-judgemental way.

Meadhbh Flynn  

Senior MSK Physiotherapist & Sports Rehab Specialist

Specialisms: Sports injury rehabilitation, Pre/Post operative rehabilitation, The Female Athlete, Osteoarthritis, Mechanical Back Pain  

MSc. Physiotherapy, BSc. (hons) Athletic Therapy & Training

Meadhbh graduated with honours from her undergraduate degree at Dublin City University in 2015, a 4-year Sports Therapy degree focussing on sports injury, rehabilitation, sports screening and manual therapy. In her final year she completed a 6-month internship in the US, working as an athletic therapist to the University football and basketball teams (Division 1 athletes). After graduating she spent 2 years working with a wide range of athletic populations and multi-disciplinary teams including: working extensively with elite football, GAA and rugby teams on field and in clinic settings.  

Meadhbh then completed her MSc. in Physiotherapy at UEA, where she was awarded a 1st. During this time she underwent placements in orthopaedics, amputees, critical care and neurological settings, through which she gained invaluable experience.   

Meadhbh has been a member of the team at Pure since 2020, and splits her time between clinic work at our Adelaide Street clinic, First Contact Practitioner work in Primary Care and in the Sports clinic as a rehabilitation specialist at our City Road clinic.   

Meadhbh is a keen sports person herself, she plays football for a local team, enjoys mid distance running events, and is a regular gym attender. She is passionate about promoting activity and health, and the positive affects this can have on well-being in all populations. She has a keen interest in women’s health, and is currently undertaking further training on the athletic female, from puberty to menopause. She prides herself in her patient rapport building, and enjoys watching her patients achieve their therapeutic objectives, whether that be returning them to their “normal”, allowing them to be more active, or achieving their athletic goals. 

Grace Stonehill 

Senior MSK Physiotherapist & Sports Rehab Specialist

Specialisms: Manual therapy, Sports massage, Acupuncture, Health and wellbeing promotion

BSc (Hons)Physiotherapy, Acupuncture Qualification, Massage and Sports Massage therapist, First Aid trained, Exercise to Music Instructor

Grace graduated from the University of East Anglia (UEA) in 2018 where she underwent several placements covering Trauma & Orthopaedics, Musculoskeletal Outpatients, Critical care, Community care, Neurology and Amputee Rehabilitation.  

After graduating, Grace spent some time working in outpatients within the NHS and worked at the Spire for Pre and Post operative hip/knee replacements.  

In 2020, Grace joined Pure Physiotherapy just before the pandemic took off. She has seen Pure Physiotherapy evolve massively and has grown professionally and personally during this time. Grace works across 3 GP surgeries as a First Contact Practitioner and works as a Senior Musculoskeletal physiotherapist in clinics. She has a passion in helping people achieve their goals and gain independence in managing their condition. Grace enjoys connecting with patients, building a rapport throughout their rehabilitation and being a part of their success. She has been involved with inducting new starters and is keen to progress into a lead role within clinics soon.